Can GBPilot get data from before I connected?

Only what Google still serves. On the day you connect we import up to 18 months of insights and keyword months, and every review and post Google returns then. Anything Google had already dropped can't be fetched by any tool.

Is this the same as Google Takeout?

No. Takeout and Business Profile Manager give you a one-off file of what Google holds at that moment. GBPilot syncs on a schedule and keeps what it saw, so a review or a day of insights stays in your history after Google stops serving it.

Can GBPilot put a removed review back on Google?

No. Only Google decides which reviews show. GBPilot keeps the review's text, rating and dates, alerts you when it goes, and gives you follow-up steps, such as a neutral repost request to the customer or a support request to Google.

Does it work for agencies with many locations?

Yes. Each location you connect gets its own history, and you switch between them in one workspace. The backup runs for every connected location, not only the one you're looking at.

Are the numbers the same as Google's?

They're the numbers Google's API returned when we fetched them. Google fills in recent days late, so we re-fetch the last 7 days each night. After that, a stored day doesn't change.

Profile backup

Google Business Profile backup for the data Google lets go

Google drops daily insights after about 18 months, archives old posts and removes reviews without saying why. GBPilot syncs your profiles and keeps what it sees, plus every rank scan, while your account is active.

Start free See what Google has dropped

Profile views by month

Example data

Kept by GBPilotWhat Google still shows

Key takeaways

Google's Performance API returns about 18 months of daily insights. Older days are gone from Google.
Update posts are archived after 6 months unless they have a date range, and a removed review leaves nothing behind on your profile.
Google's own downloads cover profile details and an insights report for a timeframe you choose. Neither keeps a review after Google removes it.
GBPilot imports up to 18 months of insights and keywords when you connect, then keeps each new day, review, post and rank scan while your account is active.
A backup is a record. It can't put a review back on Google or reach data Google had already dropped.

Last updated November 3, 2026 · GBPilot Editorial Team

How it works

How the backup works

01
Connect your profiles
Sign in with the Google account that manages your Business Profiles. Agencies can connect every location they look after.
02
We import what Google still has
Up to 18 months of daily insights and monthly keywords, plus every review and post Google returns today.
03
We keep syncing
Insights are fetched every night. Reviews and posts sync on the schedule you set, and each rank scan is saved when it finishes.
04
Look back any time
Switch insights to all time, open the removed reviews tab, or compare a keyword's rank scans month by month.

Google's windows

How long does Google keep Business Profile data?

It depends on the data. Google's Performance API returns about 18 months of daily insights, and older days drop off. Update posts are archived after 6 months unless they have a date range. Reviews stay only while Google shows them. Chat and call history was switched off on 31 July 2024.

Google doesn't list these windows in one place, and the Performance API reference doesn't promise a fixed length. The table shows what we found and what GBPilot keeps instead.

Data	What Google keeps	What GBPilot keeps
Daily insights: calls, website clicks, directions, views	About 18 months through the Performance API	Imported when you connect, then kept day by day
Search keywords	Monthly counts, with low-volume terms shown as a range. No window published	Imported when you connect, then kept month by month
Reviews	Shown while live. A removed review simply stops appearing	A copy of each synced review, with the date it disappeared
Update posts	Archived after 6 months unless they have a date range	Every synced post, with the date Google stopped returning it
Maps rankings	No rank history	Every geo-grid scan, with the rank in each cell
Chat and call history	Switched off 31 July 2024. Takeout downloads ended 30 August 2024	Nothing to keep: Google ended the feature

Google's downloads

Can you download your Google Business Profile data?

Partly. Business Profile Manager lets you download your profiles' details as a spreadsheet and download an insights report for a timeframe you pick. Once Google removes a review, there's nothing left to download, and the chat and call history export through Google Takeout closed on 30 August 2024.

These downloads are snapshots of what Google holds on the day you click. If you rely on them, the download has to happen every month, before the oldest month falls out of the window.

01Profile details: in Business Profile Manager, select your profiles, open Actions and download them as a spreadsheet.
02Insights: select the profiles, choose Actions, then Insights, pick a timeframe and click Download report. It can only cover days Google still serves.
03Reviews: Google's help pages don't describe a review export. Owners on Local Search Forum describe copying reviews into a spreadsheet by hand or with an add-on.

What we keep

What does GBPilot back up?

Everything we sync from your profile stays in your GBPilot account while it's active: daily insights, monthly search keywords, every review including ones Google later removes, your posts, and every geo-grid rank scan. When you connect, we import up to 18 months of insights and keywords that Google still serves, then add each new day.

Calls
Daily insights
Website clicks, directions, messages, bookings and views
Monthly counts
Search keywords
Including terms Google shows as a range
Text
Reviews
Rating, your reply, and the date Google removed it
Every post we sync
Posts
Still on record after Google archives it
Each geo-grid scan
Rank scans
With the rank in every cell

For agencies

Why do agencies back up client profiles?

Because the evidence of your work expires. A client who asks how this spring compares with the spring two years ago needs data Google no longer serves. A backup also keeps the record of reviews that vanished, so you can show what happened instead of guessing.

GBPilot keeps each location's history in one workspace, so a year-on-year report doesn't depend on someone remembering to download a file every month.

Limits

What can't a Google Business Profile backup do?

It can't bring anything back on Google. A backed-up review stays in your GBPilot account, but only Google decides what shows on your profile. It also can't reach data older than Google's window on the day you connect, and it can't tell you for certain why Google removed a review, because Google doesn't say.

Check how much history Google has already dropped

FAQ

Questions about Business Profile backup

Start your Business Profile backup

Connect a profile today. GBPilot imports what Google still has and keeps everything it syncs after that while your account is active.

Start free