Can I see Google Business Profile search terms by day?

No. Google reports search terms only as a monthly total of unique searchers, in the dashboard and through the API. GBPilot stores those monthly numbers. Daily views, calls and website clicks are a different report, which GBPilot keeps day by day in insights history.

When does last month's data show up?

Google updates the searches metric at the start of each month, and its help page says it can take up to 5 days to appear. GBPilot checks every night and stores the month as soon as Google returns it.

Why do some search terms show a range instead of a number?

Google hides exact counts for terms used by only a few people and shows a range instead. GBPilot keeps the range and marks it, so a small term isn't mistaken for an exact count.

Can GBPilot get search terms from before I connected?

Only months Google still serves. When you connect, GBPilot asks for the last 18 months and stores whatever Google returns. Months Google had already dropped can't be fetched by any tool.

Does it keep search terms for every location?

Yes. Each connected location keeps its own monthly history of search terms, and you switch between locations in one workspace. The history builds for every connected location, not only the one you have open.

Search terms history

GBP search terms kept month by month

GBP search terms are the searches that showed your Business Profile on Google. Google reports them one month at a time and stops serving older months. GBPilot keeps every month it syncs, so you can compare this spring with the last one.

Start free See what Google has dropped

Search terms by month

Example data

dentist near me60
teeth whitening35
emergency dentist21

Kept by GBPilotWhat Google still shows

Key takeaways

Google reports search terms as a monthly count of unique searchers. There is no daily or weekly breakdown.
A month's terms appear at the start of the next month and can take up to 5 days to show.
Google doesn't publish how many months of search terms it keeps, and older months stop being served.
GBPilot imports up to 18 months of search terms when you connect, then keeps each new month while your account is active.

Last updated November 4, 2026 · GBPilot Editorial Team

How it works

How search terms history works

01
Connect your profiles
Sign in with the Google account that manages your Business Profiles. Agencies can connect every location they look after.
02
We import what Google still has
Up to 18 months of search terms and their monthly counts, the same months Google's API returns that day.
03
We add each new month
Every night we ask Google for the latest month. When it's published, early in the following month, we store it.
04
Compare any two months
Open Keyword Opportunities to see each term month by month, with the change from the month before.

Definition

What are GBP search terms?

GBP search terms are the words people typed into Google Search or Maps before your Business Profile appeared in the results. Google lists them in the Searches part of your Performance report, with a monthly count of the unique people who used each term. Small counts are shown as a range instead of a number.

According to Google's Business Profile Help, the searches metric is updated at the start of each month and can take up to 5 days to show. Nothing finer than a month is available, from the dashboard or from the API.

Google's window

How far back can you see search terms on Google?

Not far enough for most year-on-year questions. Google's Performance API reference doesn't state a window for search keywords, and third-party guides disagree about how many months the dashboard shows. What is consistent is that older months stop being served, and Google offers no way to request them later.

The table compares what Google gives you with what GBPilot keeps.

Detail	Google	GBPilot
Level of detail	One count per term per month	The same monthly counts, stored as Google reports them
How far back	No window published; older months stop being served	Up to 18 months imported on connect, then every month after
Small numbers	Shown as a range, not an exact count	Kept as the range, and marked so it isn't read as exact
When a month appears	At the start of the next month, up to 5 days later	Fetched the night Google publishes it

What we keep

What does GBPilot keep for each search term?

For every term Google reports, GBPilot keeps the term itself, its count of unique searchers, whether that count is a range, and the month it belongs to. A term that appeared once and never again stays in your history, so you can see when it started and stopped bringing people to your profile.

The exact words Google reports
Search term
In lower case
Unique searchers that month
Monthly count
Google's range
Small numbers
Flagged as a range
Every month synced while your account is active
Months

Reading the trend

How do you compare search terms month to month?

Compare like with like. Seasonal businesses swing every year, so set a month against the same month a year earlier before reading anything into it. Separate searches for your business name from searches for what you do, and don't read much into small numbers that Google only shows as a range.

01Same month last year: a dentist's January and a florist's February tell you more against last January or February than against the month before.
02Name searches and discovery searches: growth in searches for your service, not your name, means new people are finding you.
03Ranges: a term shown as a range can move without any real change, so wait for it to become an exact count.
04New and lost terms: a term that appears for the first time often follows a new service, category or post.

For agencies

Why do agencies keep search term history for clients?

Because the proof of local SEO work is in the search terms, and Google lets old months go. A client who added a service last year wants to see when searches for it began. With every location's monthly terms in one workspace, that report doesn't depend on someone downloading a file each month.

Limits

What can't search term history tell you?

It can't show daily or weekly numbers, because Google only reports whole months. It counts the people who searched a term, not the clicks or calls that followed. It doesn't show where you ranked for the term, and it can't import months Google had already dropped before you connected.

Check where you rank for a keyword

FAQ

Questions about GBP search terms

Keep your search terms history

Connect a profile today. GBPilot imports the months Google still has and keeps each new month while your account is active.

Start free