GBP Post Generator
Generate ready-to-paste Update, Offer, and Event posts for your Google Business Profile — AI-powered and Google-compliant.
Your post will appear here
Fill in the details on the left and click Generate to create a GBP-compliant post.
Key Takeaways
- GBP posts come in three types: Update (news), Offer (promotions), and Event (dates).
- Google archives posts older than 6 months unless you set a date range. Post regularly so your newest update is recent, not months old.
- Keep phone numbers out of post text. Google may reject a post with a number it can't verify as the business's. Use the Call now button instead.
- Hotels cannot create Offer posts — this is a hard Google policy to prevent pricing confusion.
- Posts feed into Google Maps' AI summary feature — businesses that post weekly get mentioned in AI-generated place descriptions.
How It Works
Generate a GBP Post in Four Steps
- 01
Choose Your Post Type
Select Update, Offer, or Event. Each type has different fields and CTA options.
- 02
Enter Your Content Details
Provide your business name, topic, and any type-specific details (offer terms or event dates).
- 03
Select Your CTA Button
Choose the call-to-action button that matches your goal: Book, Order online, Buy, Learn more, Sign up, or Call now.
- 04
Generate and Copy
Our AI creates a compliant post following Google's content policies. Review it, copy to clipboard, and paste into your GBP.
Understanding GBP Posts
What Are Google Business Profile Posts and Why Do They Matter?
Google Business Profile posts are short-form content updates (up to 1,500 characters) that appear directly on your business profile in Google Search and Maps. They function as a mini-blog or bulletin board for your business — a way to communicate news, promotions, events, and products to people who find you on Google.
Posts appear in multiple places: the "Updates" tab on your profile, within Google Maps place details, and sometimes directly in search results when they're highly relevant to a query. Each post supports an optional image and a call-to-action button that links to a URL you specify.
Why do posts matter for local businesses? Three reasons:
First, freshness signals. Google's algorithm considers how active a business profile is. Profiles with recent posts signal that the business is operating, engaged, and up-to-date. Stale profiles (no posts for months) can be deprioritized in competitive local results.
Second, visual real estate. When a customer views your profile, posts occupy screen space that would otherwise show competitor content ("People also search for"). Active posts keep attention on your business.
Third, AI summary fuel. Google Maps' 2026 AI summary feature pulls information from posts, products, and offers when generating place descriptions. Businesses that post consistently appear in these AI-generated summaries with specific details — "known for weekly pizza specials" or "offers same-day HVAC repair" — instead of generic category descriptions.
Before posting, make sure your business description is optimized. Our GBP Description Generator helps you craft a compliant 750-character description that gives Google the foundational context it needs.
Google archives posts older than 6 months unless they have a date range, and offers and events end on the dates you set. Posting is an ongoing habit, not a one-time setup.
The Three Post Types
Update, Offer, and Event: When to Use Each
Google supports three post types, each designed for a different communication purpose. Choosing the right type matters — it determines which fields are available, which CTA buttons you can use, and how long the post stays visible.
Update Posts (What's New)
The default post type for general announcements. Updates consist of body text (up to 1,500 characters), an optional image, and an optional CTA button. Google archives them after 6 months unless you set a date range.
Best uses: announcements, tips, behind-the-scenes content, seasonal messages, team introductions, industry news relevant to your customers, community involvement, and milestone celebrations.
Engagement tip: keep update text between 150–300 characters for optimal click-through. Longer posts get truncated in previews, and most users won't tap "Read more." Front-load the most important information.
Offer Posts
Offer posts automatically display a prominent "View Offer" button and support structured fields: title, start/end dates, offer details, coupon code, redemption link, and terms and conditions. Google shows offer posts prominently when they're active.
Best uses: time-bound promotions, first-time customer deals, seasonal discounts, loyalty rewards, referral offers, and clearance events.
Critical restriction: hotel businesses cannot create offer posts. Google explicitly prohibits this to prevent confusion between organic pricing shown on the hotel placesheet and promotional claims. Hotels that attempt to create offers see them rejected.
Event Posts
Event posts require a title, start and end dates and times, and an optional description. If you leave out the start or end time, Google shows the event as lasting 24 hours on the event dates.
Best uses: workshops, classes, open houses, grand openings, seasonal events, community gatherings, webinars, live streams, product launches, and holiday celebrations.
Tip: create the event post 2–3 weeks before the event date for maximum visibility. Google indexes event posts and may surface them in search results for queries like "[business type] events near me."
CTA Strategy
Which Call-to-Action Button Should You Use?
Every GBP post supports one of six CTA buttons: Book, Order online, Buy, Learn more, Sign up, and Call now. The button links to a URL you specify (except Call now, which uses your profile phone number).
Choosing the right CTA matters for conversion. Match the button to the customer's expected next step:
- Book — Ideal for service businesses with an online booking system. Links should go directly to a scheduling page (Calendly, Acuity, your own booking system), not your homepage. Works best for salons, clinics, restaurants with reservations, consultants, and repair services.
- Order online — Best for restaurants, bakeries, florists, and any business with an online ordering flow. Link to your online menu or order page. This CTA has the highest conversion rate among food businesses.
- Buy — Use on an Update or Offer that links to a specific product page. Works for retail and e-commerce. The link should go to the exact product, not a category page.
- Learn more — The most versatile option. Use when your goal is education or awareness rather than immediate conversion. Links to blog posts, service pages, FAQ sections, or detailed landing pages. Good for update posts that share tips or announce something customers might want details on.
- Sign up — Best for events, newsletters, courses, programs, and membership offers. Link to a registration form. Works well with event posts.
- Call now — The only CTA that doesn't require a URL — it uses your verified profile phone number. Keep phone numbers out of the post text, since Google may reject a post with a number it can't verify. Use Call now instead.
Pro tip: test different CTAs on similar content. Some businesses find that "Learn more" outperforms "Book" on update posts because it feels lower-commitment. Track which CTA generates the most clicks in your GBP Insights dashboard.
Mistakes to Avoid
Common GBP Post Mistakes That Get Content Rejected
Google reviews every post before publishing it. Content that violates their policies gets rejected silently — you'll see the post stuck in "Pending" or simply disappear. Here are the most common reasons posts fail.
Phone numbers in post text.
Google may reject or remove a post whose text includes a phone number it can't verify as connected to the business. The reason is fraud prevention. Use the Call now button instead, which dials your verified profile number.
Regulated product promotion.
Google prohibits promotional content for alcohol, tobacco, gambling, weapons, pharmaceuticals, and adult content — even if you legally sell these items. A wine bar can post about new menu items but cannot promote specific alcohol deals. A pharmacy cannot post about prescription pricing.
Hotel offer posts.
Hotels cannot create Offer-type posts. This is a hard Google policy. Hotels can still use Update and Event posts — just not Offer.
Misleading or deceptive content.
Posts that promise something your business doesn't deliver, fake urgency ("Only 2 left!"), or fabricated reviews get rejected. AI-generated posts must not invent details that aren't true about your business.
Excessive formatting.
Multiple lines of ALL CAPS, rows of emojis, or special Unicode characters (stars, arrows, boxes) trigger automated spam detection. One or two emojis are fine. A whole paragraph of them is not.
Duplicate posts.
Posting identical content repeatedly (even across different dates) signals spam. Each post should be unique, even if the underlying promotion is the same. Rephrase, use a different angle, or update the details.
Extremely long posts.
While the technical limit is 1,500 characters, posts over 300 characters get truncated in most preview surfaces. The visible text needs to hook the reader immediately. Front-load value — don't bury the point in paragraph three.
Our generator avoids all of these issues by following Google's published content policies. It never includes phone numbers, stays within character limits, and produces unique natural language each time.
Glossary
GBP Post Terms Explained
- Google Business Profile (GBP)
- The free business listing on Google Search and Maps that displays your name, address, phone, reviews, posts, and description. Formerly called Google My Business (GMB).
- GBP Post
- A short-form content update (up to 1,500 chars) that appears on your profile. Google archives posts after 6 months unless they have a date range.
- Update Post
- The default 'What's New' post type. Supports body text, optional image, and CTA button. Archived after 6 months unless you set a date range.
- Offer Post
- A promotional post with automatic 'View Offer' button. Supports title, dates, coupon code, terms, and link. Hotels cannot use this type.
- Event Post
- A post tied to specific dates. Requires a title and a start and end date; without times, it shows as lasting 24 hours on those dates.
- CTA (Call-to-Action) Button
- The clickable button attached to a post. Options: Book, Order online, Buy, Learn more, Sign up, Call now. Each links to a URL except Call now.
- Phone Stuffing
- Putting a phone number in post text instead of using the Call now button. Google may reject posts with a number it can't verify as the business's.
- Freshness Signal
- The ranking factor that rewards profiles with recent activity (posts, reviews, photos). Weekly posting maintains this signal.
- AI Summary (Maps)
- Google Maps' AI-generated overview of a business, assembled from posts, reviews, products, and description. Regular posting improves what the AI says about you.
- Local Pack
- The group of 3 business profiles Google shows at the top of local search results. Active posting is a secondary ranking factor for local pack inclusion.
- Post Archival
- Google archives posts older than 6 months unless the post has a date range, such as an offer or event.
FAQ
Frequently Asked Questions About GBP Posts
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