GBP data retention calculator for your profile
Google only shows recent Business Profile data. Enter when your profile started and see how much of your insights, keywords and posts Google still has, and how much is gone.
40 months of insights already gone
Your profile has about 58 months of history. Google's Performance API returns roughly the last 18.
- GBPilot keeps it
Daily performance: calls, clicks, directions, views
Rolling window of about 18 months. Source: industry reports
40 months gone. The oldest month still shown is May 2025.
- GBPilot keeps it
Search keywords
Monthly totals over a similar window. Sources differ on the exact limit. Source: industry reports
40 months gone. The oldest month still shown is May 2025.
- GBPilot keeps it
Update posts
Archived after 6 months unless you set a date range. Source: Google
Update posts older than 6 months are archived.
- GBPilot keeps it
Reviews
No time limit, but Google or the reviewer can remove them at any time. Source: Google
Any review can disappear without notice.
- Not kept
Questions and answers
Retired in November 2025 and replaced by Ask on Google Maps. Source: industry reports
No longer available from Google.
Google forgets after about 18 months. GBPilot doesn't.
Connect once and GBPilot stores every new day, plus what Google still has.
How GBPilot keeps your history: Insights history
Key takeaways
- Google's Business Profile Performance API returns about 18 months of daily data. Older days aren't available from Google.
- Search keyword reports are monthly and cover a similar window, though sources differ on the exact limit.
- Update posts are archived after 6 months unless you give them a date range.
- Reviews have no time limit, but any review can be removed without warning.
- The only way to keep older data is to store it yourself, with monthly exports or a tool that syncs every day.
How it works
How to check your profile's data retention
- 01
Pick your start month
Choose when the profile started getting views. The verification date or opening date both work.
- 02
See what's left
Each type of data shows what Google still serves and what has already dropped off.
- 03
Start keeping it
Connect your profile to GBPilot and every day from now on stays in your account.
Retention windows
How long does Google keep Business Profile data?
Google keeps a rolling window of about 18 months of daily performance data, such as calls, website clicks, direction requests and profile views. Search keyword data is reported monthly over a similar window. Update posts are archived after 6 months, and reviews have no time limit but can be removed at any time.
How far back Google serves each kind of data
Gone from Google
- Daily performance metrics
About 18 months, rolling
- Search keywords
Monthly, similar window
- Update posts
Archived after 6 months without a date range
- Reviews
No limit, removable at any time
- Questions and answersRetired on 3 November 2025
Show sources
| Data | How long Google keeps it | Source |
|---|---|---|
| Daily performance metrics | About 18 months, rolling | Integration providers' documentation |
| Search keywords | Monthly, similar window | Google API reference; providers |
| Update posts | Archived after 6 months without a date range | Google Business Profile Help |
| Reviews | No limit, removable at any time | Google Business Profile Help |
| Questions and answers | Retired in November 2025 | Industry reports of Google's change log |
Why it matters
Why does losing old insights matter?
Without older data you can't compare this month with the same month two years ago, so seasonal businesses lose their baseline and agencies lose the evidence of their work. Once a day falls outside Google's window it's gone for good. No export, support ticket or API call brings it back.
- Compare any month with the same month in earlier years.
- Show clients results from before Google's 18-month window.
Your options
How do you keep GBP data longer than 18 months?
Store it before it drops off. You can export performance data from Business Profile Manager every month and keep the files, or connect a tool that syncs the data daily and stores it. Either way, your saved history starts from the day you begin, plus whatever Google still has at that point.
By hand
Export the performance report each month and save it with the month in the file name.
Spreadsheet
Paste each export into one sheet so the months line up for comparison.
Automatically
With GBPilotConnect GBPilot, which imports what Google still has on day one and stores every day after that.
Already gone
What happened to Google Business Profile Q&A?
Google retired Business Profile Q&A. The Q&A API stopped working on 3 November 2025, and on Google Maps the questions and answers section was replaced by an AI-powered Ask feature that draws on your profile, reviews and website. Questions that nobody saved before then can no longer be pulled through the API.
FAQ
Questions about Google data retention
Start keeping your history today
Every day you wait, another day of insights falls out of Google's window. GBPilot imports what's left and keeps everything after that while your account is active.
Start archiving free