Google Business Profile insights history past the 18-month cut-off
Google's performance reports only reach back about 18 months. GBPilot imports what's there when you connect, then stores every new day, so last year's numbers are still there next year.
Key takeaways
- Google's Performance API returns about 18 months of daily metrics. Anything older is no longer available from Google.
- GBPilot imports those 18 months on day one and stores each new day after that.
- We keep calls, website clicks, direction requests, messages, bookings and profile views from Search and Maps.
- Search keyword data is stored month by month, including low-volume terms Google only reports as a range.
- Every geo-grid rank scan is kept too, so your rank history and traffic history line up.
How it works
How GBPilot keeps your insights
- 01
Connect your profile
Sign in with the Google account that manages your Business Profile. Nothing to install.
- 02
We import what Google has
Straight away we pull the daily history Google still holds, which is about the last 18 months.
- 03
Every night we add more
Each night we fetch the newest days and refresh the past week, because Google fills in recent data late.
- 04
See the whole history
Switch the insights page to all time and view every day or month since you connected, plus the backfill.
Google's limit
How far back do Google Business Profile insights go?
About 18 months. Google's Business Profile Performance API returns a rolling window of roughly 18 months of daily metrics, and its reference documentation doesn't promise more. Each day, the oldest day in that window drops off. Data older than that can't be downloaded from Google, so anything nobody saved is gone.
Use the calculator to see how much of your own profile's history is still available.
40 months of insights already gone
Your profile has about 58 months of history. Google's Performance API returns roughly the last 18.
- GBPilot keeps it
Daily performance: calls, clicks, directions, views
Rolling window of about 18 months. Source: industry reports
40 months gone. The oldest month still shown is May 2025.
- GBPilot keeps it
Search keywords
Monthly totals over a similar window. Sources differ on the exact limit. Source: industry reports
40 months gone. The oldest month still shown is May 2025.
- GBPilot keeps it
Update posts
Archived after 6 months unless you set a date range. Source: Google
Update posts older than 6 months are archived.
- GBPilot keeps it
Reviews
No time limit, but Google or the reviewer can remove them at any time. Source: Google
Any review can disappear without notice.
- Not kept
Questions and answers
Retired in November 2025 and replaced by Ask on Google Maps. Source: industry reports
No longer available from Google.
Google forgets after about 18 months. GBPilot doesn't.
Connect once and GBPilot stores every new day, plus what Google still has.
What we keep
What insights does GBPilot keep?
We store every daily metric we pull from Google's Performance API: calls, website clicks, direction requests, messages, bookings, and profile views split into Search and Maps on desktop and mobile. We also keep monthly search keyword counts. Nothing is deleted on our side while your account is active, so the history keeps growing.
- Daily
Call clicks
- Daily
Website clicks
- Daily
Direction requests
- Daily
Messages and bookings
- Daily
Profile views on Search and Maps, desktop and mobile
- Monthly
Search keywords
Including low-volume terms
Why it matters
Why keep more than 18 months of insights?
Because most business questions need a year-ago comparison. Is this December busier than last December? Did calls drop after a competitor opened nearby, or is it just the season? With only 18 months from Google you lose part of that baseline every month. Keeping your own history means you can answer with real numbers.
- Compare this December with every December you've kept.
- Tell a seasonal dip from a real drop.
For agencies
How does insights history help agencies?
It keeps the proof of your work. From the day you connect a client's profile, their history builds up in your workspace instead of sliding out of Google's window. Reports can show where a profile started, what you changed, and how calls and clicks moved over a full year and beyond.
FAQ
Questions about insights history
Start keeping every day of insights
Connect a profile today. GBPilot imports what Google still has and keeps every day after that while your account is active.
Start free